BRANDING

Raw by Amazonia Brand Direction

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One of the largest branding projects I have worked on to date is the ongoing brand direction development for Amazonia and Raw by Amazonia.

This project focused on creating a clearer, more elevated and more consistent brand direction ahead of an upcoming client meeting. The existing brand identity felt outdated and needed a stronger framework to communicate the brand’s positioning, values, visual language and overall direction.

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I explored multiple creative routes, refined the brand positioning and developed a more cohesive identity across packaging, website design, social media and brand communications. This included updated packaging concepts, shaping the website look and feel in close collaboration with a web developer, designing the social media page direction, and creating a template system to support greater visual consistency across content.

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I also began developing brand guidelines to strengthen consistency across packaging, digital, retail and wider brand communications. While the project is still ongoing, the updated brand system has helped create a clearer direction for how the Raw by Amazonia identity can be applied across future brand touchpoints.

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Please see below examples of the brand guidelines, see social media design page here and website design below, including the social media template system, overall look and feel, and website created in collaboration with a web developer.